The Business of Brand Management

Cultural Change

Cultural Change Library

«Culture Eats Strategy for Breakfast.»

An organisation’s culture and its brand performance are inextricably linked to one another. Is culture the long-neglected, prodigious management tool? Planning for the future? The vital link between organisational culture, leadership styles and business performance is the main topic in one of the recent issues of Harvard Business Review (HBR). The ‘spotlight’ on culture is comprised […]