The Business of Brand Management

A Modest Proposal

A Modest Proposal

The Party Is Over. Where does the Paris city brand stand after the Olympics?

Prof. Dr. Jürgen Häusler

Miracles cannot reasonably be expected from the Olympic Games either. Such wishful thinking is obviously due to the intoxication of the party night: “The success of the Paris Olympics cannot have no tomorrow” (editorial in Le Monde, 12.8.2024). On a more sober note, this sounds completely different: “No sporting event has ever solved a social […]

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A Modest Proposal Library

A clever brand book. Unintentional.

Prof. Dr. Jürgen Häusler

The author(Jens Wietschorke) is interested in: “Where modernity was invented”. And he examines two options: “Vienna – Berlin”. This is the title of the book published by Reclam in 2023. The curious brand maker gets to read something completely different. She learns entertaining and unexpected facts about how Vienna and Berlin became city brands. Two […]

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