The Business of Brand Management

To be discussed

To be discussed

Today: Global brands on a shrinking course?

Alexander Rauch

Dear reader, Big news from Audi: in China, the country to which the Volkswagen Group has unconditionally surrendered itself, Audi will soon exist twice as a brand! Once as we know it, with the rings as a logo. And a new one, AUDI in capital letters and without the rings. These new Audis are being […]

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