The Business of Brand Management

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More is more than more.

Günther Misof

Jürgen Siebert titled his last column for PAGE on 08.03.23 “More is more”. He is referring to the new BURBERRY branding and the “faceless redesign” of BALENCIAGA, BALMAIN, CALVIN KLEIN, GUCCI, VALENTINO, YVES SAINT LAURENT and describes “what a well-stocked toolbox of brand elements is worth”. Although uniqueness – at least as far as their […]

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