Corporate Identity

Why brands are not simply inherited, but handed over for further development

Laura Schreiner

TO BE DISCUSSED

A thought on the generational change in brand management. Many companies are currently facing a change. In our company too. New decision-makers are taking on responsibility for […]

Urban Villages™. On the Commodification of Heterogeneity in the Branded Cityscape

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

Urban branding is based on a fundamental paradox: it seeks uniqueness—yet increasingly draws on what has traditionally resisted representation. It is the unruly, unofficial, socially unregulated spaces […]

Identity, brand, future (II)

PERSPECTIVES

A discussion with AI as an experiment. The discussion with the Chinese AI chatbot DeepSeek is the second part of an exploration of questions of identity, brands […]

The magentamorphosis

Prof. Dr. Jürgen Häusler

Who on earth turned magenta into a brand color? And how? And why? A contemporary witness and observing participant (from 1991 to 2015) looks back (for a […]

Tech or touch? Touch and tech!

Walter Brecht Julia Thull

TO BE DISCUSSED

The new Thermomix is on the market and is selling like hotcakes again: over 300,000 pre-orders for the new model, record sales of EUR 1.7 billion at […]

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