TBOBM: Formulare

DIARY

WHAT WE FIND INTERESTING

Do you have a clear brand promise? Consumer are encouraged by brands who stand for something - and by brands who are able to communicate it.

How Mercedes failed it and Nike nailed it

Brand Performance! Nations are also perceived as “brands.” Market size, use of technology and ethics are among the variables that influence how "nation brands” are perceived. In turn, social and political values impact a nation's economic potential. Stand Out!

Ranking the World's Most Valuable Nations Brands

Cool enough? Adidas boss scores low on the CEO - Ticker despite high authentic value. What does the brand need?

Sportlicher Shocker

The right thing at the right time! Relevance, speed and power are the quintessence of a brand that is alive and kicking.

Marken brauchen Momentum

What does your brand stand for? The new ‘Design for Good’ award shows how organisations can use the power that lies in social and political values. Take an honourable stand!