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WHAT WE FIND INTERESTING

Strategy plus plus? The major players in the consulting business are growing but not because of traditional consulting. Add-on services like post-merger and digitalisation projects now deliver their major turnover. But are there not other players better equipped to do this?

Is Strategy Consulting Dead?

In der Regel legt das Huhn das Ei und Designmanagement folgt auf Markenmanagement. Die Realität sieht aber anders aus.

Marke und Design - wer ist das Huhn, wer das Ei?

Design repentance? It takes lots of money and 17 internal teams to start the process of changing a culture of wrongdoing. Will they make it?

Volkswagen rebrands with "flat" logo to mark start of electric era.

Need a Facelift? As the devil lies in the details when it comes to rebranding, the alignment between business strategy and your brand values are crucial.

Rebranding? Keep An Eye On These Eight Important Things

Watch your body language! Consumers don't buy dreams, they still buy products (with good design).

What's your brand body language?

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DISCOVER TECHNOLOGIES

Brand Management Systeme morgen.

Brake the Silos.

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THINK & LEARN

Wie digitale Markenführung funktioniert.

think moto ACADEMY / Berlin

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Measuring what counts for brands.

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LEGAL INSIGHTS

Gefahr eines „NO DEALS“.

Zu den Auswirkungen des BREXIT auf Unionsmarken.

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