Do you have a clear brand promise? Consumer are encouraged by brands who stand for something - and by brands who are able to communicate it.

Brand Performance! Nations are also perceived as “brands.” Market size, use of technology and ethics are among the variables that influence how "nation brands” are perceived. In turn, social and political values impact a nation's economic potential. Stand Out!

Cool enough? Adidas boss scores low on the  CEO - Ticker  despite high authentic value. What does the brand need?

The right thing at the right time! Relevance, speed and power are the quintessence of a brand that is alive and kicking.

What does your brand stand for? The new ‘Design for Good’ award shows how organisations can use the power that lies in social and political values. Take an honourable stand!

The ability of design to create powerful user experiences is no longer a secret. If you are an organisation thriving for transformative innovation and a strong brand (of course you are) you have to start with a flexible organisational culture.  The principles of how to bring ideas to life are listed in this articles.