Prepared for the future? Only a quarter of German companies are equipped with an innovative competence or -culture. Use the power that lies in your brand to stay ahead!

Strategy plus plus? The major players in the consulting business are growing but not because of traditional consulting. Add-on services like post-merger and digitalisation projects now deliver their major turnover. But are there not other players better equipped to do this?

„Ohne Markenkommunikation können Steine nicht zu Ikonen werden“, Laurent Lacour, Managing Partner von hauser lacour und Professor für Corporate Identity an der Peter Behrens School of Art.

The foundation for a successful Brand Performance lies in the organisation. Read and learn!

How to combine technology, business and design?"Acqui-hire" or "Lone Wolf"? Industry titans fight to win the game of innovation. 

Need a Facelift? As the devil lies in the details when it comes to rebranding, the alignment between business strategy and your brand values are crucial. 

The ability of design to create powerful user experiences is no longer a secret. If you are an organisation thriving for transformative innovation and a strong brand (of course you are) you have to start with a flexible organisational culture.  The principles of how to bring ideas to life are listed in this articles.