Strategy plus plus? The major players in the consulting business are growing but not because of traditional consulting. Add-on services like post-merger and digitalisation projects now deliver their major turnover. But are there not other players better equipped to do this?

In der Regel legt das Huhn das Ei und Designmanagement folgt auf Markenmanagement. Die Realität sieht aber anders aus.

Design repentance? It takes lots of money and 17 internal teams to start the process of changing a culture of wrongdoing. Will they make it?

Need a Facelift? As the devil lies in the details when it comes to rebranding, the alignment between business strategy and your brand values are crucial. 

Watch your body language! Consumers don't buy dreams, they still buy products (with good design).

The ability of design to create powerful user experiences is no longer a secret. If you are an organisation thriving for transformative innovation and a strong brand (of course you are) you have to start with a flexible organisational culture.  The principles of how to bring ideas to life are listed in this articles.