Do you have a clear brand promise? Consumer are encouraged by brands who stand for something - and by brands who are able to communicate it.

In der Regel legt das Huhn das Ei und Designmanagement folgt auf Markenmanagement. Die Realität sieht aber anders aus.

Cool enough? Adidas boss scores low on the  CEO - Ticker  despite high authentic value. What does the brand need?

Need a Facelift? As the devil lies in the details when it comes to rebranding, the alignment between business strategy and your brand values are crucial. 

What does your brand stand for? The new ‘Design for Good’ award shows how organisations can use the power that lies in social and political values. Take an honourable stand!

The ability of design to create powerful user experiences is no longer a secret. If you are an organisation thriving for transformative innovation and a strong brand (of course you are) you have to start with a flexible organisational culture.  The principles of how to bring ideas to life are listed in this articles.