The Business of Brand Management

Legal notice

Imprint

Responsible for the content according to § 55 Abs. 2 RStV:

Günther Misof
Richard-Wagner-Strasse 7a
60318 Frankfurt am Main

gm@tbobm.com
+49 151 68193000


Information according to § 5 TMG:

Günther Misof
Richard-Wagner-Strasse 7a
60318 Frankfurt am Main

gm@tbobm.com
+49 151 68193000

VAT ID No. DE311384718


Liability for content

As a service provider, we are responsible for our own content on these pages in accordance with Section 7 (1) TMG (German Telemedia Act) and general legislation. According to §§ 8 to 10 TMG, however, we as a service provider are not obliged to monitor transmitted or stored third-party information or to investigate circumstances that indicate illegal activity. Obligations to remove or block the use of information in accordance with general legislation remain unaffected by this. However, liability in this respect is only possible from the time of knowledge of a specific infringement. As soon as we become aware of such infringements, we will remove this content immediately.


Liability for links

Our website contains links to external third-party websites over whose content we have no influence. Therefore, we cannot accept any liability for this third-party content. The respective provider or operator of the pages is always responsible for the content of the linked pages. The linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. However, permanent monitoring of the content of the linked pages is not reasonable without concrete evidence of an infringement. If we become aware of any legal infringements, we will remove such links immediately.


Copyright

The content and works created by the site operators on these pages are subject to German copyright law. Duplication, processing, distribution and any form of commercialization of such material beyond the scope of the copyright law shall require the prior written consent of its respective author or creator. Downloads and copies of this site are only permitted for private, non-commercial use. Insofar as the content on this site was not created by the operator, the copyrights of third parties are respected. In particular, third-party content is identified as such. Should you nevertheless become aware of a copyright infringement, please inform us accordingly. If we become aware of any infringements, we will remove such content immediately.


Online dispute resolution

The European Commission provides a platform for out-of-court online dispute resolution (ODR platform), which can be accessed at https://ec.europa.eu/odr.
We are neither willing nor obliged to participate in dispute resolution proceedings before a consumer arbitration board.


Privacy policy

Personal data (hereinafter referred to as “data”) will only be processed by us to the extent necessary and for the purpose of providing a functional and user-friendly website, including its content and the services offered there.

According to Article 4(1) of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as “GDPR”), “processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

With the following privacy policy, we inform you in particular about the type, scope, purpose, duration and legal basis of the processing of personal data, insofar as we decide either alone or together with others on the purposes and means of processing. In addition, we inform you below about the third-party components we use for optimization purposes and to increase the quality of use, insofar as third parties process data on their own responsibility.

Our privacy policy is structured as follows

I. Information about us as the controller
II. rights of users and data subjects
III. Information on data processing

I. Information about us as the controller

The responsible provider of this website in terms of data protection law is

Günther Misof, see imprint.
G. Misof is also the data protection officer.

II Rights of users and data subjects

With regard to the data processing described in more detail below, users and data subjects have the right

  • to confirmation as to whether data concerning them is being processed, to information about the processed data, to further information about the data processing and to copies of the data (cf. also Art. 15 GDPR)
  • to rectification or completion of incorrect or incomplete data (see also Art. 16 GDPR)
  • to the immediate erasure of the data concerning them (see also Art. 17 GDPR) or, alternatively, if further processing is required in accordance with Art. 17 para. 3 GDPR, to the restriction of processing in accordance with Art. 18 GDPR;
  • to receive the data concerning them and provided by them and to transmit this data to other providers/controllers (cf. also Art. 20 GDPR)
  • to lodge a complaint with the supervisory authority if they are of the opinion that the data concerning them is being processed by the provider in breach of data protection regulations (see also Art. 77 GDPR).

In addition, the provider is obliged to inform all recipients to whom data has been disclosed by the provider of any rectification or erasure of data or restriction of processing carried out on the basis of Articles 16, 17 (1), 18 GDPR. However, this obligation does not apply if this notification is impossible or involves a disproportionate effort. Notwithstanding this, the user has a right to information about these recipients.

Users and data subjects also have the right to object to the future processing of data concerning them in accordance with Art. 21 GDPR, provided that the data is processed by the provider in accordance with Art. 6 para. 1 lit. f) GDPR. In particular, an objection to data processing for the purpose of direct advertising is permitted.

III. Information on data processing

Your data processed when using our website will be deleted or blocked as soon as the purpose of storage no longer applies, the deletion of the data does not conflict with any statutory retention obligations and no other information on individual processing procedures is provided below.

Server data

For technical reasons, in particular to ensure a secure and stable Internet presence, data is transmitted to us or to our web space provider by your Internet browser. With these so-called server log files, the type and version of your Internet browser, the operating system, the website from which you have switched to our Internet presence (referrer URL), the website(s) of our Internet presence that you visit, the date and time of the respective access and the IP address of the Internet connection from which the use of our Internet presence takes place are collected, among other things.

The data collected in this way is stored temporarily, but not together with other data about you.

This storage takes place on the legal basis of Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the improvement, stability, functionality and security of our website.

The data will be deleted after seven days at the latest, unless further storage is required for evidence purposes. Otherwise, the data is excluded from deletion in whole or in part until an incident has been finally clarified.

Cookies

a) Session cookies/session cookies

We use so-called cookies on our website. Cookies are small text files or other storage technologies that are placed and stored on your end device by the Internet browser you use. These cookies process certain information from you, such as your browser or location data or your IP address, to an individual extent.

This processing makes our website more user-friendly, effective and secure, as the processing enables, for example, the reproduction of our website in different languages or the offer of a shopping cart function.

The legal basis for this processing is Art. 6 para. 1 lit. b) GDPR, insofar as these cookies are processed for the initiation or execution of a contract.

If the processing does not serve to initiate or process a contract, our legitimate interest lies in improving the functionality of our website. The legal basis in this case is Art. 6 para. 1 lit. f) GDPR.

These session cookies are deleted when you close your Internet browser.

b) Third-party cookies

Our website may also use cookies from partner companies with whom we cooperate for the purposes of advertising, analysis or the functionalities of our website.

Please refer to the following information for details, in particular the purposes and legal basis for processing such third-party cookies.

c) Removal option

You can prevent or restrict the installation of cookies by changing the settings in your Internet browser. You can also delete cookies that have already been saved at any time. However, the steps and measures required for this depend on the specific Internet browser you are using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. In the case of so-called Flash cookies, however, processing cannot be prevented via the browser settings. Instead, you must change the settings of your Flash player. The steps and measures required for this also depend on the specific Flash player you are using. If you have any questions, please also use the help function or documentation of your Flash player or contact the manufacturer or user support.

However, if you prevent or restrict the installation of cookies, this may mean that not all functions of our website can be used to their full extent.

Newsletter

If you register for our free newsletter, the data requested from you for this purpose, i.e. your e-mail address and – optionally – your name and address, will be transmitted to us. At the same time, we store the IP address of the Internet connection from which you access our website as well as the date and time of your registration. As part of the further registration process, we will obtain your consent to send you the newsletter, describe the content in detail and refer you to this privacy policy. We use the data collected in this process exclusively for sending the newsletter – in particular, it is therefore not passed on to third parties.

The legal basis for this is Art. 6 para. 1 lit. a) GDPR.

You can revoke your consent to receive the newsletter at any time with effect for the future in accordance with Art. 7 para. 3 GDPR. All you have to do is inform us of your revocation or click on the unsubscribe link contained in every newsletter.

Contact requests / contact option

If you contact us via the contact form or email, the data you provide will be used to process your request. It is necessary to provide the data in order to process and respond to your inquiry – without providing this data, we will not be able to respond to your inquiry, or only to a limited extent.

The legal basis for this processing is Art. 6 para. 1 lit. b) GDPR.

Your data will be deleted if your inquiry has been conclusively answered and the deletion does not conflict with any statutory retention obligations, such as in the case of any subsequent contract processing.

User contributions, comments and ratings

We offer you the opportunity to publish questions, answers, opinions or ratings, hereinafter referred to as “contributions”, on our website. If you make use of this offer, we will process and publish your contribution, the date and time of submission and the pseudonym you may have used.

The legal basis for this is Art. 6 para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future in accordance with Art. 7 para. 3 GDPR. All you have to do is inform us of your withdrawal.

We also process your IP address and email address. The IP address is processed because we have a legitimate interest in initiating or supporting further steps if your contribution infringes the rights of third parties and/or is otherwise unlawful.

The legal basis in this case is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in any necessary legal defense.

Linking social media via graphic or text link

We also advertise presences on the social networks listed below on our website. The integration takes place via a linked graphic of the respective network. The use of this linked graphic prevents the automatic establishment of a connection to the respective social network server when a website with a social media advertisement is called up in order to display a graphic of the respective network itself. Only by clicking on the corresponding graphic is the user forwarded to the service of the respective social network.

Once the user has been forwarded, the respective network collects information about the user. It cannot be ruled out that the data collected in this way will be processed in the USA.

This is initially data such as IP address, date, time and page visited. If the user is logged into their user account on the respective network during this time, the network operator may be able to assign the information collected about the user’s specific visit to the user’s personal account. If the user interacts via a “Share” button of the respective network, this information can be stored in the user’s personal user account and published if necessary. If the user wishes to prevent the information collected from being directly assigned to their user account, they must log out before clicking on the graphic. It is also possible to configure the respective user account accordingly.

The following social networks are integrated into our website through links:

LinkedIn

LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, a subsidiary of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085 USA.

Privacy policy: https://www.linkedin.com/legal/privacy-policy

Google Analytics

We use Google Analytics on our website. This is a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.

The Google Analytics service is used to analyze the usage behavior of our website. The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

Usage and user-related information, such as IP address, location, time or frequency of visits to our website, is transmitted to a Google server in the USA and stored there. However, we use Google Analytics with the so-called anonymization function. This function allows Google to shorten the IP address within the EU or EEA.

The data collected in this way is in turn used by Google to provide us with an evaluation of the visit to our website and the usage activities there. This data can also be used to provide other services related to the use of our website and the use of the Internet.

Google states that it will not associate your IP address with any other data. In addition, Google keeps under

https://www.google.com/intl/de/policies/privacy/partners

for further information on data protection law, including, for example, the options for preventing the use of data.

Google also offers at

https://tools.google.com/dlpage/gaoptout?hl=de

offers a so-called deactivation add-on along with further information on this. This add-on can be installed with the most common Internet browsers and offers you further control over the data that Google collects when you visit our website. The add-on informs the JavaScript (ga.js) of Google Analytics that information about your visit to our website should not be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analysis services. Of course, you can also find out whether and which other web analysis services we use in this privacy policy.

MailChimp – Newsletter

We offer you the opportunity to subscribe to our free newsletter via our website.

We use MailChimp, a service of The Rocket Science Group, LLC, 512 Means Street, Suite 404, Atlanta, GA 30318, USA, hereinafter referred to as “The Rocket Science Group”, to send newsletters.

In addition, The Rocket Science Group offers at

http://mailchimp.com/legal/privacy/

for further data protection information.

If you register to receive our newsletter, the data requested during the registration process, such as your e-mail address and, optionally, your name and address, will be processed by The Rocket Science Group. In addition, your IP address and the date and time of your registration will be stored. As part of the further registration process, your consent to the sending of the newsletter is obtained, the content is described in detail and reference is made to this privacy policy.

The newsletter subsequently sent via The Rocket Science Group also contains a so-called tracking pixel, also known as a “web beacon”. With the help of this tracking pixel, we can evaluate whether and when you have read our newsletter and whether you have followed any links contained in the newsletter. In addition to other technical data, such as the data of your IT system and your IP address, the processed data is stored so that we can optimize our newsletter offer and respond to the wishes of our readers. The data is therefore used to increase the quality and attractiveness of our newsletter offer.

The legal basis for sending the newsletter and the analysis is Art. 6 para. 1 lit. a.) GDPR.

You can revoke your consent to receive the newsletter at any time with effect for the future in accordance with Art. 7 para. 3 GDPR. All you have to do is inform us of your revocation or click on the unsubscribe link contained in every newsletter.

Fonts via Adobe Fonts (formerly Typekit)

We also use Adobe Fonts for the optimization and economic operation of our website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.
This is a service provided by Adobe Systems Software Ireland Limited, 4-6 Riverwalk; Citywest Business Campus; Dublin 24, Republic of Ireland. By connecting to Adobe when you visit our website, Adobe can determine from which website your request has been sent and to which IP address the display of the font is to be transmitted.

Adobe Fonts’ privacy policy can be found here: https://www.adobe.com/de/privacy/policies/adobe-fonts.html

Sample privacy policy of the law firm Weiß & Partner
(Except section “Adobe Fonts”)