The Business of Brand Management

Library

  • A Modest Proposal Library

    A clever brand book. Unintentional.

    Prof. Dr. Jürgen Häusler

    The author(Jens Wietschorke) is interested in: “Where modernity was invented”. And he examines two options: “Vienna – Berlin”. This is the title of the book published by Reclam in 2023. The curious brand maker gets to read something completely different. She learns entertaining and unexpected facts about how Vienna and Berlin became city brands. Two […]

    Read more
    This post is available in multiple languages:  English  Deutsch
    Prof. Dr. Jürgen Häusler A clever brand book. Unintentional. XI
    2023