Library

Is your brand global or local? Or can it be both?

Alexander Rauch

TO BE DISCUSSED

Dear reader, The attitude of customers towards global or regional brands is not only interesting in theory - it can determine the success of entire business areas, […]

Papal election™

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

Some brands stand for trust. Others for innovation, sustainability, or adventure. And then there is the Vatican. An organization whose symbolic power is built on a paradoxical […]

Is the brand essence of the churches in danger?

Johannes Christensen

That depends entirely on what you mean by that. Shortly before Easter, Bundestag President Julia Klöckner reiterated her criticism of the church and said: "The brand essence […]

The city as a brand. (6/6)

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A series of six contributions. It must be the dream of every ambitious brand maker: to turn a city into a strong city brand. It is certainly […]

Brand activism for Labor Day: Uh..., no.

Alexander Rauch

TO BE DISCUSSED

Dear reader, Of course, we don't know how you spent Labor Day. At any rate, there were 300,000 people at the union-organized May Day rallies. But there […]

1 2 3 4 … 9 Weiter