Erich Joachimsthaler, Ph.D., is the founder and CEO of the Vivaldi Group, a global strategy consulting firm specializing in brand management and business transformation. He is one of the leading experts in brand strategy, innovation, and digital transformation, helping companies navigate disruptive market changes and achieve sustainable growth. As the author of the book The Interaction Field, he shapes the international debate on new, collaborative business models at the interface between business, customers, and society.
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