Editorials

Why Engelbert Strauss Is Not Germany.

A response to the FAZ interview with Henning Strauss. Henning Strauss is right about almost everything except the analogy. Engelbert Strauss is a family-owned workwear manufacturer from […]

The Gap That Doesn't Respond.

Maschinensicht

Why the unsaid works on people and disappears for machines. Erich Posselt recently published a piece here that I believe is right. His text distinguishes clarity from […]

The Smoothness of Clarity.

Why we seek the unambiguous — even though reality is something else entirely. I am sitting in a briefing. The marketing director of a mid-sized company lays […]

The Expected Failure. Germany as a Football Nation.

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

Rereading. Rethinking (3)

Germany’s men’s national football team has been eliminated. Once again. That is no longer surprising. A tournament victory would now be the surprise. A series of sporting […]

The Damaged Image: Germany and the Problem of Self-Representation.

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

REREADING. RETHINKING (2).

For several years now, the idea of the “nation as brand” has become part of the established vocabulary of place promotion, tourism marketing, and communication consultancy. States […]

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