Editorials

The Damaged Image: Germany and the Problem of Self-Representation.

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

REREADING. RETHINKING (2).

For several years now, the idea of the “nation as brand” has become part of the established vocabulary of place promotion, tourism marketing, and communication consultancy. States […]

Comparing the Incomparable? When Adolf Hitler and Donald Trump Turn Nations into Brands.

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

For now, any comparison between Nazi Germany under Adolf Hitler and the United States under Donald Trump almost seems to rule itself out. Politically and historically, the […]

The Future Lives in the City. How the Urban Reinvents the Brand

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

The nation-state was the dominant political imagination of industrial modernity. It organized territories, populations, infrastructures, loyalties, identities, and historical narratives. Above all, however, it organized perception. Modernity […]

The importance of brand language in times of AI and agents.

Why language is becoming the ultimate differentiator. Brands are facing a double disruption. On the one hand, conversational or generative AI is changing the way people search […]

An Insignificant shift in terminology? When Gestaltung becomes design.

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

REREADING. RETHINKING. (1)

“Alles Design” – that is the title of Kursbuch 106, published in December 1991. No question mark. No hesitation. No tentative weighing of alternatives. “Everything is design” […]

1 2 3 4 5 6 … 12 Weiter