Olaf Leu (1936 *) began his career as a typographic designer at Bauersche Giesserei, was assistant to the creative director at the Hanns W. Brose advertising agency and set up his own studio in Frankfurt am Main in 1971. He made a name for himself as a calendar pope and unconventional packaging designer, as well as the long-standing head of the optics test segment in manager magazin's annual "Best Business Reports" competition. He is "an equally astute and quick-witted design thinker and journalist - as stated in the 2018 laudation for his acceptance as an honorary member of the Typographic Society Munich - brought the TDC, the ADC of New York and Japanese design to Germany and is a critic of design competitions, which he calls "bluff" in many forms. The bar of creative and ethical standards he sets for himself and his design colleagues is in the high-precision range, as can be read in his autobiographical works "Bilanz 1951 bis 1970" - "Bilanz 1971 bis 2011" - "i.R." and "R/80" as well as in "Das Letzte Interview".
