Bodo Rieger, born in Berlin in 1930, was a teacher of German and German literature in his early years. His extensive interest was in the German language. This explains his change of career as a copywriter at the William Heumann advertising agency in Frankfurt am Main. From here he moved to the American branch of the advertising agency BBDO. His next professional station as a supervisor was the creative branch of the advertising agency H.K. McCann in Frankfurt, which operated a creative brain trust in Königstein im Taunus. From here he was appointed marketing director at the Reemtsma cigarette group in Hamburg. Rieger eventually set up his own business and advised well-known German companies on corporate identity and corporate design. As a publicist and brand strategist, he has published numerous articles and technical papers. As a copywriter and creative sparring partner, he was a successful companion of the Olaf Leu Design Studio in Frankfurt until 1991, which was one of the most renowned and most awarded design studios in Germany. Bode Rieger died on October 1, 2000.
