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Shorts
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Functional Foods: Where Do the Health Benefits End and the Marketing Begin?
Laura
Schreiner
TO BE DISCUSSED
Protein yogurt, omega-3 eggs, kombucha with an adaptogen boost, or Fibermaxxing (high in fiber): When shopping, many of these products sound like a major health upgrade. Functional […]
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Oops … they've done it again!
Alexander
Rauch
TO BE DISCUSSED
It was December 2025 when the Strenesse brand finally traded Milan Fashion Week for the clearance bin at Lidl in Oer-Erkenschwick. Criticism from brand experts was not […]
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This intelligence is just amazing!
Alexander
Rauch
TO BE DISCUSSED
After the “bromance” between “Elon” and Donald Trump hit a bit of a rough patch for a while, the two men are apparently back on the same […]
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UniCredit, Commerzbank, and the Ponto Eye.
Alexander
Rauch
TO BE DISCUSSED
The battle over UniCredit’s takeover of Commerzbank has now been going on for two years, and it can’t be said that the whole affair has been handled […]
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Exactly the same thing we do every night!
Alexander
Rauch
TO BE DISCUSSED
This might be our last brand newsletter: Because if the bosses at OpenAI and Anthropic have their way, it will only be a matter of days—no, make […]
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The Business of Brand Management
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