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Shorts
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Does the math still add up?
Alexander
Rauch
TO BE DISCUSSED
Today we received two emails from Apple in California: We’re now being asked to get ready right away to pre-order the new iPhone 18 Pro! As always, […]
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Deutsch
Shorts
Another problem solved - one that didn't even exist!
Alexander
Rauch
TO BE DISCUSSED
One of the few things we can still agree on in Germany is that the railway system must change—or rather, transform—from the ground up. For such a […]
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Shorts
Lost in the Labyrinth - and Depot is looking for the way back.
Alexander
Rauch
Laura
Schreiner
TO BE DISCUSSED
A stroll through downtown is sobering: “We’re closing!” and “Everything must go!”—that’s the cry everywhere. Then the store stands empty for a while, the facade gets plastered […]
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Shorts
Unsatisfactory, but stable? Not for much longer!
Alexander
Rauch
TO BE DISCUSSED
Today we’re getting down to the nitty-gritty—our relationships. More specifically: the paradoxical phenomenon of being utterly unhappy in a relationship yet staying in it anyway. We’ve all […]
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Shorts
In Praise of Boredom.
Alexander
Rauch
TO BE DISCUSSED
When mainstream brands want to go “premium,” there’s a good reason for it: profit margins. In saturated markets, it’s difficult to increase sales volume; due to persistent […]
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The Business of Brand Management
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