Editorials

The label as an ambassador for the brand*

The art of making a name for oneself through outstanding achievements was already successfully practiced in ancient Greece: by sculptors, sword and shield smiths, writers […]

Brand resilience in the digital space

Thorsten Greiten

What does the brand management of the future need to consider? If you want to look into the future, you should take a brief look back at […]

Branding?

PERSPECTIVES

Mapping a term: origin, meaning and interpretation. Some time ago, John Rushworth, a partner at Pentagram London, wrote the foreword to the publication Brand Identity Now: 'Branding […]

Thinking ahead for the brand: shaping the future instead of just passing it on.

Laura Schreiner

Many companies treat their brand like a valuable heirloom - something to be preserved rather than developed. But if you want to shape the future, you have […]

Notes on dealing with customers, the media and the public*

Prof. Kurt Weidemann

Anyone who works successfully and competently in their profession should also be where they should always be when dealing with customers, the public and the media: fully focused.

Zurück 1 2 3 4 5 6 7 8 9 … 11 Weiter