Susan Betts is a renowned brand strategist who has worked for Google, Microsoft and the brand consultancy FutureBrand, creating inclusive and impactful branding solutions for global audiences. She is also the co-founder of Brazilian-based menopause startup Oest and a champion of women and LGBTQIA+.
A Brazilian-American polyglot, Susan has a multicultural background and a strong academic foundation from Fundação Getulio Vargas business school. She is married to Silvia, and believes in the power of brands and technology to create a more empathetic and progressive world.
