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Posts/Month
August 2026 (5)
July 2026 (9)
June 2026 (10)
May 2026 (8)
April 2026 (9)
March 2026 (10)
February 2026 (7)
January 2026 (9)
December 2025 (5)
November 2025 (8)
October 2025 (9)
September 2025 (9)
August 2025 (12)
July 2025 (12)
June 2025 (12)
May 2025 (13)
April 2025 (9)
March 2025 (9)
February 2025 (1)
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November 2023 (1)
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May 2023 (1)
February 2023 (1)
January 2023 (1)
September 2021 (1)
May 2020 (1)
August 2019 (1)
August 2018 (1)
January 2018 (1)
Authors
Prof. Gregor Ade
Amaury Barberot
Susan Betts
Nathan Birch
Walter Brecht
Marcelo Ferrarini Carneiro
Johannes Christensen
Florestano Compagno
Christian Daul
Franz-Peter Falke
Evan Gettinger
Felipe Gondin
Dr. Ulrike Grein
Thorsten Greiten
Dr. Eric Häusler
Prof. Dr. Jürgen Häusler
Valentin Heisters
Gernot Honsel
Prof. em. Dr. Klaus Klemp
Gion-Men Krügel
Prof. em. Olaf Leu
Nick Liddell
Taco van der Luijt
Elke Malek
Uli Mayer-Johanssen
Günther Misof
Andrea Mocellin
Erich Joachimsthaler Ph.D.
Erich Posselt
Alexander Rauch
Anthony Reeves
Jennifer Rickers
Bodo Rieger
Haase Robert
Cecilie Schjerven
Laura Schreiner
Moritz Schwack
Hadi Teherani
Julia Thull
Peter Vetter
Prof. Kurt Weidemann
Library
Posts/Month
August 2026 (5)
July 2026 (9)
June 2026 (10)
May 2026 (8)
April 2026 (9)
March 2026 (10)
February 2026 (7)
January 2026 (9)
December 2025 (5)
November 2025 (8)
October 2025 (9)
September 2025 (9)
August 2025 (12)
July 2025 (12)
June 2025 (12)
May 2025 (13)
April 2025 (9)
March 2025 (9)
February 2025 (1)
January 2025 (6)
December 2024 (2)
November 2024 (1)
August 2024 (1)
May 2024 (1)
November 2023 (1)
July 2023 (1)
May 2023 (1)
February 2023 (1)
January 2023 (1)
September 2021 (1)
May 2020 (1)
August 2019 (1)
August 2018 (1)
January 2018 (1)
Authors
Ade, Prof. Gregor
Barberot, Amaury
Betts, Susan
Birch, Nathan
Brecht, Walter
Carneiro, Marcelo Ferrarini
Christensen, Johannes
Compagno, Florestano
Daul, Christian
Falke, Franz-Peter
Gettinger, Evan
Gondin, Felipe
Grein, Dr. Ulrike
Greiten, Thorsten
Häusler, Dr. Eric
Häusler, Prof. Dr. Jürgen
Heisters, Valentin
Honsel, Gernot
Klemp, Prof. em. Dr. Klaus
Krügel, Gion-Men
Leu, Prof. em. Olaf
Liddell, Nick
Luijt, Taco van der
Malek, Elke
Mayer-Johanssen, Uli
Misof, Günther
Mocellin, Andrea
Ph.D., Erich Joachimsthaler
Posselt, Erich
Rauch, Alexander
Reeves, Anthony
Rickers, Jennifer
Rieger, Bodo
Robert, Haase
Schjerven, Cecilie
Schreiner, Laura
Schwack, Moritz
Teherani, Hadi
Thull, Julia
Vetter, Peter
Weidemann, Prof. Kurt
Shorts
Are Supplements the New Snake Oil?
Alexander
Rauch
TO BE DISCUSSED
One of the iconic characters of the American Western is, of course, the quack, the “snake oil salesman” —for example, Mr. Merriweather (that name!) in the magnificent […]
Read more
English
Deutsch
Alexander
Rauch
Are Supplements the New Snake Oil?
VII
2026
Shorts
Death by Greedflation?
Alexander
Rauch
TO BE DISCUSSED
For global luxury brands, things have actually always been great since the turn of the millennium: unless there was a financial crisis or COVID, demand and sales […]
Read more
English
Deutsch
Alexander
Rauch
Death by Greedflation?
VII
2026
Editorials
The Damaged Image: Germany and the Problem of Self-Representation.
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
REREADING. RETHINKING (2).
For several years now, the idea of the “nation as brand” has become part of the established vocabulary of place promotion, tourism marketing, and communication consultancy. States […]
Read more
English
Deutsch
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
The Damaged Image: Germany and the Problem of Self-Representation.
VII
2026
Shorts
A “new study”—so many questions.
Alexander
Rauch
TO BE DISCUSSED
It took us a while, too, to recover from the German national team’s completely unexpected elimination from the World Cup—which is why our newsletter is a little […]
Read more
English
Deutsch
Alexander
Rauch
A “new study”—so many questions.
VII
2026
Editorials
Comparing the Incomparable? When Adolf Hitler and Donald Trump Turn Nations into Brands.
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
For now, any comparison between Nazi Germany under Adolf Hitler and the United States under Donald Trump almost seems to rule itself out. Politically and historically, the […]
Read more
English
Deutsch
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
Comparing the Incomparable? When Adolf Hitler and Donald Trump Turn Nations into Brands.
VI
2026
Zurück
1
…
3
…
38
Weiter
Shorts
Are Supplements the New Snake Oil?
Alexander
Rauch
TO BE DISCUSSED
One of the iconic characters of the American Western is, of course, the quack, the “snake oil salesman” —for example, Mr. Merriweather (that name!) in the magnificent […]
Read more
English
Deutsch
Shorts
Death by Greedflation?
Alexander
Rauch
TO BE DISCUSSED
For global luxury brands, things have actually always been great since the turn of the millennium: unless there was a financial crisis or COVID, demand and sales […]
Read more
English
Deutsch
Editorials
The Damaged Image: Germany and the Problem of Self-Representation.
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
REREADING. RETHINKING (2).
For several years now, the idea of the “nation as brand” has become part of the established vocabulary of place promotion, tourism marketing, and communication consultancy. States […]
Read more
English
Deutsch
Shorts
A “new study”—so many questions.
Alexander
Rauch
TO BE DISCUSSED
It took us a while, too, to recover from the German national team’s completely unexpected elimination from the World Cup—which is why our newsletter is a little […]
Read more
English
Deutsch
Editorials
Comparing the Incomparable? When Adolf Hitler and Donald Trump Turn Nations into Brands.
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
For now, any comparison between Nazi Germany under Adolf Hitler and the United States under Donald Trump almost seems to rule itself out. Politically and historically, the […]
Read more
English
Deutsch
Zurück
1
2
3
4
5
6
…
38
Weiter
The Business of Brand Management
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