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April 2026 (6)
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Authors
Prof. Gregor Ade
Amaury Barberot
Susan Betts
Walter Brecht
Marcelo Ferrarini Carneiro
Johannes Christensen
Christian Daul
Franz-Peter Falke
Felipe Gondin
Dr. Ulrike Grein
Thorsten Greiten
Dr. Eric Häusler
Prof. Dr. Jürgen Häusler
Valentin Heisters
Gernot Honsel
Prof. em. Dr. Klaus Klemp
Prof. em. Olaf Leu
Taco van der Luijt
Elke Malek
Uli Mayer-Johanssen
Günther Misof
Andrea Mocellin
Erich Joachimsthaler Ph.D.
Erich Posselt
Alexander Rauch
Bodo Rieger
Cecilie Schjerven
Laura Schreiner
Moritz Schwack
Hadi Teherani
Julia Thull
Peter Vetter
Prof. Kurt Weidemann
Library
Posts/Month
April 2026 (6)
March 2026 (10)
February 2026 (7)
January 2026 (9)
December 2025 (5)
November 2025 (8)
October 2025 (9)
September 2025 (9)
August 2025 (12)
July 2025 (12)
June 2025 (12)
May 2025 (13)
April 2025 (9)
March 2025 (9)
February 2025 (1)
January 2025 (6)
December 2024 (2)
November 2024 (1)
August 2024 (1)
May 2024 (1)
November 2023 (1)
July 2023 (1)
May 2023 (1)
February 2023 (1)
January 2023 (1)
September 2021 (1)
May 2020 (1)
August 2019 (1)
August 2018 (1)
January 2018 (1)
Authors
Ade, Prof. Gregor
Barberot, Amaury
Betts, Susan
Brecht, Walter
Carneiro, Marcelo Ferrarini
Christensen, Johannes
Daul, Christian
Falke, Franz-Peter
Gondin, Felipe
Grein, Dr. Ulrike
Greiten, Thorsten
Häusler, Dr. Eric
Häusler, Prof. Dr. Jürgen
Heisters, Valentin
Honsel, Gernot
Klemp, Prof. em. Dr. Klaus
Leu, Prof. em. Olaf
Luijt, Taco van der
Malek, Elke
Mayer-Johanssen, Uli
Misof, Günther
Mocellin, Andrea
Ph.D., Erich Joachimsthaler
Posselt, Erich
Rauch, Alexander
Rieger, Bodo
Schjerven, Cecilie
Schreiner, Laura
Schwack, Moritz
Teherani, Hadi
Thull, Julia
Vetter, Peter
Weidemann, Prof. Kurt
Opinions
What remains when everything shifts.
Erich
Posselt
Conviction · Clarity · Shaping: A Triad for Brand Leadership That Works. There are moments when you sense that the guiding thread has gone missing. Not because […]
Read more
English
Deutsch
Erich
Posselt
What remains when everything shifts.
IV
2026
Shorts
Tech needs touch.
Alexander
Rauch
TO BE DISCUSSED
Gucci, Balenciaga, Bottega Veneta, Brioni, Saint Laurent ... no, this list does not describe our closet, but the brand portfolio of the luxury group Kering. However, the […]
Read more
English
Deutsch
Alexander
Rauch
Tech needs touch.
IV
2026
Editorials
The importance of brand language in times of AI and agents.
Christian
Daul
Why language is becoming the ultimate differentiator. Brands are facing a double disruption. On the one hand, conversational or generative AI is changing the way people search […]
Read more
English
Deutsch
Christian
Daul
The importance of brand language in times of AI and agents.
IV
2026
Shorts
Narrative strong, customers not, or: Close to zero.
Alexander
Rauch
TO BE DISCUSSED
Even though more electric cars have been registered recently thanks to government bonuses and rising petrol costs, the electrification of the car world is far from taking […]
Read more
English
Deutsch
Alexander
Rauch
Narrative strong, customers not, or: Close to zero.
IV
2026
Shorts
Not Many People Know That!
Alexander
Rauch
TO BE DISCUSSED
Did you know that the great Michael Caine celebrated his 93rd birthday these days? It is well known that the phrase "Not many people know that" is […]
Read more
English
Deutsch
Alexander
Rauch
Not Many People Know That!
IV
2026
1
…
31
Weiter
Opinions
What remains when everything shifts.
Erich
Posselt
Conviction · Clarity · Shaping: A Triad for Brand Leadership That Works. There are moments when you sense that the guiding thread has gone missing. Not because […]
Read more
English
Deutsch
Shorts
Tech needs touch.
Alexander
Rauch
TO BE DISCUSSED
Gucci, Balenciaga, Bottega Veneta, Brioni, Saint Laurent ... no, this list does not describe our closet, but the brand portfolio of the luxury group Kering. However, the […]
Read more
English
Deutsch
Editorials
The importance of brand language in times of AI and agents.
Christian
Daul
Why language is becoming the ultimate differentiator. Brands are facing a double disruption. On the one hand, conversational or generative AI is changing the way people search […]
Read more
English
Deutsch
Shorts
Narrative strong, customers not, or: Close to zero.
Alexander
Rauch
TO BE DISCUSSED
Even though more electric cars have been registered recently thanks to government bonuses and rising petrol costs, the electrification of the car world is far from taking […]
Read more
English
Deutsch
Shorts
Not Many People Know That!
Alexander
Rauch
TO BE DISCUSSED
Did you know that the great Michael Caine celebrated his 93rd birthday these days? It is well known that the phrase "Not many people know that" is […]
Read more
English
Deutsch
1
2
3
4
…
31
Weiter
The Business of Brand Management
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