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Posts/Month
May 2026 (6)
April 2026 (9)
March 2026 (10)
February 2026 (7)
January 2026 (9)
December 2025 (5)
November 2025 (8)
October 2025 (9)
September 2025 (9)
August 2025 (12)
July 2025 (12)
June 2025 (12)
May 2025 (13)
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March 2025 (9)
February 2025 (1)
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December 2024 (2)
November 2024 (1)
August 2024 (1)
May 2024 (1)
November 2023 (1)
July 2023 (1)
May 2023 (1)
February 2023 (1)
January 2023 (1)
September 2021 (1)
May 2020 (1)
August 2019 (1)
August 2018 (1)
January 2018 (1)
Authors
Prof. Gregor Ade
Amaury Barberot
Susan Betts
Walter Brecht
Marcelo Ferrarini Carneiro
Johannes Christensen
Florestano Compagno
Christian Daul
Franz-Peter Falke
Felipe Gondin
Dr. Ulrike Grein
Thorsten Greiten
Dr. Eric Häusler
Prof. Dr. Jürgen Häusler
Valentin Heisters
Gernot Honsel
Prof. em. Dr. Klaus Klemp
Gion-Men Krügel
Prof. em. Olaf Leu
Taco van der Luijt
Elke Malek
Uli Mayer-Johanssen
Günther Misof
Andrea Mocellin
Erich Joachimsthaler Ph.D.
Erich Posselt
Alexander Rauch
Anthony Reeves
Bodo Rieger
Cecilie Schjerven
Laura Schreiner
Moritz Schwack
Hadi Teherani
Julia Thull
Peter Vetter
Prof. Kurt Weidemann
Library
Posts/Month
May 2026 (6)
April 2026 (9)
March 2026 (10)
February 2026 (7)
January 2026 (9)
December 2025 (5)
November 2025 (8)
October 2025 (9)
September 2025 (9)
August 2025 (12)
July 2025 (12)
June 2025 (12)
May 2025 (13)
April 2025 (9)
March 2025 (9)
February 2025 (1)
January 2025 (6)
December 2024 (2)
November 2024 (1)
August 2024 (1)
May 2024 (1)
November 2023 (1)
July 2023 (1)
May 2023 (1)
February 2023 (1)
January 2023 (1)
September 2021 (1)
May 2020 (1)
August 2019 (1)
August 2018 (1)
January 2018 (1)
Authors
Ade, Prof. Gregor
Barberot, Amaury
Betts, Susan
Brecht, Walter
Carneiro, Marcelo Ferrarini
Christensen, Johannes
Compagno, Florestano
Daul, Christian
Falke, Franz-Peter
Gondin, Felipe
Grein, Dr. Ulrike
Greiten, Thorsten
Häusler, Dr. Eric
Häusler, Prof. Dr. Jürgen
Heisters, Valentin
Honsel, Gernot
Klemp, Prof. em. Dr. Klaus
Krügel, Gion-Men
Leu, Prof. em. Olaf
Luijt, Taco van der
Malek, Elke
Mayer-Johanssen, Uli
Misof, Günther
Mocellin, Andrea
Ph.D., Erich Joachimsthaler
Posselt, Erich
Rauch, Alexander
Reeves, Anthony
Rieger, Bodo
Schjerven, Cecilie
Schreiner, Laura
Schwack, Moritz
Teherani, Hadi
Thull, Julia
Vetter, Peter
Weidemann, Prof. Kurt
Shorts
So that's it for minimalism?
Alexander
Rauch
TO BE DISCUSSED
The internet is once again very excited: Spotify has changed the app icon! To mark its anniversary, the "iconic" flat green circle has become a 3D disco […]
Read more
English
Deutsch
Alexander
Rauch
So that's it for minimalism?
V
2026
Editorials
The Future Lives in the City. How the Urban Reinvents the Brand
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
The nation-state was the dominant political imagination of industrial modernity. It organized territories, populations, infrastructures, loyalties, identities, and historical narratives. Above all, however, it organized perception. Modernity […]
Read more
English
Deutsch
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
The Future Lives in the City. How the Urban Reinvents the Brand
V
2026
Opinions
Transformation is not reinvention: Why clarity is the most underrated growth strategy.
Gion-Men
Krügel
Walk into an established company and you'll hear a familiar frustration. The sales department says the product is excellent, but growth has slowed down. Marketing says that […]
Read more
English
Deutsch
Gion-Men
Krügel
Transformation is not reinvention: Why clarity is the most underrated growth strategy.
V
2026
Shorts
They're crazy, the ...
Alexander
Rauch
TO BE DISCUSSED
A few years ago, a Polish armaments company had a great idea: its products were to be marketed under the name "Obelix" from then on, as this […]
Read more
English
Deutsch
Alexander
Rauch
They're crazy, the ...
V
2026
Opinions
Walkers Welcome
Anthony
Reeves
What has a stock price got to do with brand? Everything. Bill Bowerman built Nike on one idea: if you have a body, you're an athlete. A […]
Read more
English
Deutsch
Anthony
Reeves
Walkers Welcome
V
2026
1
…
33
Weiter
Shorts
So that's it for minimalism?
Alexander
Rauch
TO BE DISCUSSED
The internet is once again very excited: Spotify has changed the app icon! To mark its anniversary, the "iconic" flat green circle has become a 3D disco […]
Read more
English
Deutsch
Editorials
The Future Lives in the City. How the Urban Reinvents the Brand
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
The nation-state was the dominant political imagination of industrial modernity. It organized territories, populations, infrastructures, loyalties, identities, and historical narratives. Above all, however, it organized perception. Modernity […]
Read more
English
Deutsch
Opinions
Transformation is not reinvention: Why clarity is the most underrated growth strategy.
Gion-Men
Krügel
Walk into an established company and you'll hear a familiar frustration. The sales department says the product is excellent, but growth has slowed down. Marketing says that […]
Read more
English
Deutsch
Shorts
They're crazy, the ...
Alexander
Rauch
TO BE DISCUSSED
A few years ago, a Polish armaments company had a great idea: its products were to be marketed under the name "Obelix" from then on, as this […]
Read more
English
Deutsch
Opinions
Walkers Welcome
Anthony
Reeves
What has a stock price got to do with brand? Everything. Bill Bowerman built Nike on one idea: if you have a body, you're an athlete. A […]
Read more
English
Deutsch
1
2
3
4
…
33
Weiter
The Business of Brand Management
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