Robert Haase is a brand strategist in Berlin. He started at MetaDesign in 2008 and returned in 2026 as Director Innovation Strategy. In between, he worked as an independent strategy consultant, was a partner at the digital agency diesdas.digital and founded the strategy consultancy DE.design. Along the way he has worked with more than 80 brands, among them Audi, Siemens and Red Bull. He has been working with AI since 2018, back then as founder of an AI community with more than 1,000 members. His subject is the intersection of brand identity for humans and brand infrastructure for systems. At robert-haase.de he writes about machine-readable brands and publishes the evidence, including the evidence against his own thesis.
Contact: hallo@robert-haase.de · https://robert-haase.de/
