Library

Alexander Rauch Death by Greedflation? VII
2026

Editorials

The Damaged Image: Germany and the Problem of Self-Representation.

For several years now, the idea of the “nation as brand” has become part of the established vocabulary of place promotion, tourism marketing, and communication consultancy. States […]

REREADING. RETHINKING (2).

Dr. Eric HäuslerProf. Dr. Jürgen Häusler The Damaged Image: Germany and the Problem of Self-Representation. VII
2026

Shorts

A “new study”—so many questions.

It took us a while, too, to recover from the German national team’s completely unexpected elimination from the World Cup—which is why our newsletter is a little […]

TO BE DISCUSSED

Alexander Rauch A “new study”—so many questions. VII
2026

Editorials

Comparing the Incomparable? When Adolf Hitler and Donald Trump Turn Nations into Brands.

For now, any comparison between Nazi Germany under Adolf Hitler and the United States under Donald Trump almost seems to rule itself out. Politically and historically, the […]

Dr. Eric HäuslerProf. Dr. Jürgen Häusler Comparing the Incomparable? When Adolf Hitler and Donald Trump Turn Nations into Brands. VI
2026

Shorts

Dress for Performance?

There’s a lot of excitement among Porsche employees: But no, it’s not about the company’s zigzagging course on powertrain technology, the sales slump in China, or U.S. […]

TO BE DISCUSSED

Alexander Rauch Dress for Performance? VI
2026

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Shorts

Death by Greedflation?

For global luxury brands, things have actually always been great since the turn of the millennium: unless there was a financial crisis or COVID, demand and sales […]

TO BE DISCUSSED

The Damaged Image: Germany and the Problem of Self-Representation.

For several years now, the idea of the “nation as brand” has become part of the established vocabulary of place promotion, tourism marketing, and communication consultancy. States […]

REREADING. RETHINKING (2).

A “new study”—so many questions.

It took us a while, too, to recover from the German national team’s completely unexpected elimination from the World Cup—which is why our newsletter is a little […]

TO BE DISCUSSED

Comparing the Incomparable? When Adolf Hitler and Donald Trump Turn Nations into Brands.

For now, any comparison between Nazi Germany under Adolf Hitler and the United States under Donald Trump almost seems to rule itself out. Politically and historically, the […]

Dress for Performance?

There’s a lot of excitement among Porsche employees: But no, it’s not about the company’s zigzagging course on powertrain technology, the sales slump in China, or U.S. […]

TO BE DISCUSSED