Shorts

Does it have to be, or: lack of impulse control in marketing?

Alexander Rauch

TO BE DISCUSSED

Actually, we're not the kind of people who always start every spontaneous marketing stunt by asking which minority might - perhaps, possibly, possibly - feel offended. But […]

Scandal - prices totally left-leaning!

Alexander Rauch

TO BE DISCUSSED

There are repeated discussions about abolishing "small change": Namely, the one-cent coin, and preferably the two-cent coin as well. It is well known that the cost of […]

Price elasticity to go

Alexander Rauch

TO BE DISCUSSED

Many marketing managers first learned from the deserving Herrmann Simon what every economist has always known: it is very worthwhile to understand the price elasticity of demand. […]

Could have, would have, supply chain.

Laura Schreiner

TO BE DISCUSSED

Silver has long been regarded as the democratic precious metal: valuable enough for special occasions, but affordable enough for everyday wear. And above all: predictable. This is […]

130 years in the rapport

Alexander Rauch

TO BE DISSCUSSED

Like us, you probably still have it somewhere in your cellar: the wardrobe trunk that your great-grandparents used to board the Orient Express and various passenger liners […]

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