Shorts

Stay as you are. Really.

TO BE DISCUSSED

We all know that nervous twitch in marketing: as soon as something is going well, someone shouts "We have to do something new!" New campaign, new logo, […]

Do brands create growth - or do they slow it down?

Alexander Rauch

TO BE DISCUSSED

This year's Nobel Prize in Economic Sciences was awarded to Philippe Aghion, together with two other scientists. His work focuses on growth through innovation, or more precisely: […]

When the laughter gets stuck in the station

Alexander Rauch

TO BE DISCUSSED

Anke Engelke is a very good actress, she can play very different roles, and: Anke Engelke is funny. That's why she's perfect for the role of "Tina", […]

Latte or avalanche?

TO BE DISCUSSED

"Mountainwear Misuse" - the name of this new Mammut campaign alone sounds like a good broadside in the direction of those who prefer to wear their hardshells […]

War is over! Or: Who owns the kebab?

Alexander Rauch

TO BE DISCUSSED

Germany in fear: Would the application by Udofed, the International Kebab Association based in Turkey, to include the kebab in the EU list of guaranteed traditional specialties […]

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