The Business of Brand Management | Page 18

SHORTS

Opinions

Brand, but the right one.

The article "Social market economy, but the right way" by Jochen Andritzky and Nils Hesse in the FAZ of 18.07.23, which is well worth reading, not only […]

Opinions

More is more than more.

Jürgen Siebert titled his last column for PAGE on 08.03.23 "More is more". He is referring to the new BURBERRY branding and the "faceless redesign" of BALENCIAGA, […]