The Business of Brand Management | Page 14

SHORTS

Opinions

More is more than more.

Jürgen Siebert titled his last column for PAGE on 08.03.23 "More is more". He is referring to the new BURBERRY branding and the "faceless redesign" of BALENCIAGA, […]

Opinions

The brand starts on the inside.

Strong brands need an organization that is as solid as it is flexible. All good brand management begins internally - in the organization of the company concerned. […]