Who roams around Puma?

The undergrowth of the sporting goods world is rustling - and this time it doesn't just seem to be the wind. Takeover rumors are circulating around Puma, and suddenly the focus is on Asia: Anta and Li-Ning are said to be interested. It is hardly surprising that these players of all people are keeping an eye on the big cat. Puma is big enough to be globally relevant, but still flexible enough to serve as a strategic driver for growth-ambitious competitors. Puma is by no means a restructuring case. The company looks solidly positioned, has modernized its brand in recent years, positioned it more broadly and given it a clear line. This is precisely what makes it attractive: anyone who wants to scale globally quickly today is not only buying production capacity, but also culture, community and a history that cannot be rewritten from scratch. And Puma has such a history, grown between soccer pitches, running trends and the Franconian province, from which the brand has been jumping out into the world for decades. But this brings us to the crucial question: what will happen to this identity if an Asian group actually takes over? Sure, takeovers are part of everyday life today. But a brand like Puma carries more than just sales figures, it carries expectations, emotions and a piece of industrial history. However, this is still all speculation, but the fact that Puma is the focus of so much international attention shows one thing above all: the big cat is in demand. And that is no longer a matter of course in this industry. What do you think?

Here is the link:

https://www.capital.de/wirtschaft-politik/puma-vor-uebernahme--asiatische-konkurrenten-sind-wohl-interessiert--36903706.html