Branding

Are you serious?

Prof. Dr. Jürgen Häusler

SATIRICAL COLUMN

A commentary on the article “Brands Must Always Stay in Control” by Lisa Krick of MetaDesign, published in PAGE on October 19, 2026. https://page-online.de/branche-karriere/marken-muessen-immer-die-kontrolle-behalten/ This is probably […]

Oops … they've done it again!

Alexander Rauch

TO BE DISCUSSED

It was December 2025 when the Strenesse brand finally traded Milan Fashion Week for the clearance bin at Lidl in Oer-Erkenschwick. Criticism from brand experts was not […]

UniCredit, Commerzbank, and the Ponto Eye.

Alexander Rauch

TO BE DISCUSSED

The battle over UniCredit’s takeover of Commerzbank has now been going on for two years, and it can’t be said that the whole affair has been handled […]

A Day Without an Agency.

Why the communications industry will not fail because of AI, but because it is asking the wrong question. On Tuesday 11 March 2031, Lena wakes up at […]

Another problem solved - one that didn't even exist!

Alexander Rauch

TO BE DISCUSSED

One of the few things we can still agree on in Germany is that the railway system must change—or rather, transform—from the ground up. For such a […]

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