Branding

A “new study”—so many questions.

Alexander Rauch

TO BE DISCUSSED

It took us a while, too, to recover from the German national team’s completely unexpected elimination from the World Cup—which is why our newsletter is a little […]

Comparing the Incomparable? When Adolf Hitler and Donald Trump Turn Nations into Brands.

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

For now, any comparison between Nazi Germany under Adolf Hitler and the United States under Donald Trump almost seems to rule itself out. Politically and historically, the […]

Dress for Performance?

Alexander Rauch

TO BE DISCUSSED

There’s a lot of excitement among Porsche employees: But no, it’s not about the company’s zigzagging course on powertrain technology, the sales slump in China, or U.S. […]

It's always trouble with the old folks!

Alexander Rauch

TO BE DISCUSSED

Time and again, we read that brands “underestimate” the 50-plus demographic: In terms of their purchasing power and willingness to spend, their readiness to use new media […]

What should I wear? Your dress code for the World Cup.

Alexander Rauch

TO BE DISCUSSED

We’ll keep it short for you today—we know you need to pop into the supermarket to grab some beer and chips. Because today marks the start of […]

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