Erich Posselt is a brand strategist and founder of the consultancy Neufrankfurt. For more than 25 years, he has been guiding medium-sized companies and family businesses in developing clear brand identities. With his Brand Impact System, he combines strategy, purpose, and design into a practical toolkit that gives brands both direction and impact. As a Brand Club Ambassador and sparring partner for executives, he advocates for brand leadership that unites responsibility, sustainability, and future readiness.
