Brand Management

Love goes, brand stays.

Alexander Rauch

TO BE DISCUSSED

Dear reader, Apparently equally important for "Spiegel" and "Bild": Brax terminates the advertising contract with ex-power couple Basti Schweinsteiger and Ana Ivanović ahead of schedule. The two […]

Underbranding

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

How the Silence of the Super-Rich Robs Brands of Their Voice. In Juan S. Guse’s new novel A Thousand Times More Money Than Now (Frankfurt am Main, […]

Identity, brand, future (1)

PERSPECTIVES

A discussion with AI as an experiment. Introduction: It seems clear to us today that major changes in society and the economy are imminent. A study by […]

Posture comes from holding

TO BE DISCUSSED

Another discussion about whether brands should take a stance on social and political issues? Yes, unfortunately. Since the new US administration has been trolling the LGBTQ+ movement, […]

Brave new world in ruins

Uli Mayer-Johanssen

RE-VIEW

Disillusionment is spreading. Yesterday's saviors are proving to be the gravediggers of tomorrow's freedom. Amazon, Google, Facebook, the pioneers of a world without borders, a world of […]

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