Brand Management

Functional Foods: Where Do the Health Benefits End and the Marketing Begin?

Laura Schreiner

TO BE DISCUSSED

Protein yogurt, omega-3 eggs, kombucha with an adaptogen boost, or Fibermaxxing (high in fiber): When shopping, many of these products sound like a major health upgrade. Functional […]

Are you serious?

Prof. Dr. Jürgen Häusler

SATIRICAL COLUMN

A commentary on the article “Brands Must Always Stay in Control” by Lisa Krick of MetaDesign, published in PAGE on October 19, 2026. https://page-online.de/branche-karriere/marken-muessen-immer-die-kontrolle-behalten/ This is probably […]

Oops … they've done it again!

Alexander Rauch

TO BE DISCUSSED

It was December 2025 when the Strenesse brand finally traded Milan Fashion Week for the clearance bin at Lidl in Oer-Erkenschwick. Criticism from brand experts was not […]

I’m getting really annoyed with the doomsday predictions about AI.

Gion-Men Kruegel

I recently watched a few clips from Steven Bartlett’s conversation with David Friedberg about AI and jobs. The thing that got me wasn’t that I agreed with […]

This intelligence is just amazing!

Alexander Rauch

TO BE DISCUSSED

After the “bromance” between “Elon” and Donald Trump hit a bit of a rough patch for a while, the two men are apparently back on the same […]

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