Brand Management

AI does not uncover marketing problems. It uncovers management problems.

Gion-Men Krügel

For years, organisations have worried about whether artificial intelligence would replace jobs, disrupt industries or fundamentally change how businesses operate. In my view, that conversation is already […]

Ferrari. We need to talk.

Alexander Rauch

TO BE DISCUSSED

Yes, we can't help it either: today it simply has to be about the new Ferrari Luce. But as they say: first weigh, then dare. So, instead […]

So that's it for minimalism?

Alexander Rauch

TO BE DISCUSSED

The internet is once again very excited: Spotify has changed the app icon! To mark its anniversary, the "iconic" flat green circle has become a 3D disco […]

The Future Lives in the City. How the Urban Reinvents the Brand

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

The nation-state was the dominant political imagination of industrial modernity. It organized territories, populations, infrastructures, loyalties, identities, and historical narratives. Above all, however, it organized perception. Modernity […]

Transformation is not reinvention: Why clarity is the most underrated growth strategy.

Gion-Men Krügel

Walk into an established company and you'll hear a familiar frustration. The sales department says the product is excellent, but growth has slowed down. Marketing says that […]

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