Does it have to be, or: lack of impulse control in marketing?

Actually, we're not the kind of people who always start every spontaneous marketing stunt by asking which minority might - perhaps, possibly, possibly - feel offended. But in the case of "Punch-Kun", the little macaque monkey from a Japanese zoo, who was rejected by his mother, then had to cuddle with a plush monkey from Ikea and is now immediately being used by IKEA to promote sales through social media - we don't want to join in the enthusiasm of the IKEA marketing team and the numerous marketing experts. The German CMO is delighted that the plush monkey (always together with the real monkey, of course) was used as a "brand hero" and increased sales to such an extent that the cuddly toy promptly sold out. Well, sometimes "the best marketing moves are the result of pure coincidence". You could also say that sometimes such "marketing moves" come about without much thought. In any case, we don't actually find the story of a baby monkey having to cuddle a cuddly toy at the zoo super cute. And even if millions of social media users see it differently - does a brand like IKEA have to exploit the fate of this zoo animal, which probably doesn't have much of a future, so shamelessly? First tip: Sales of the stupid plush toy would have gone up even without the ingenious "marketing move", just like Maduro's Nike Tech jogging suit was soon sold out without Nike making funny social media posts. And second tip: If IKEA's enthusiasm for its own inventiveness has worn off a little, they could donate the unexpected profit to species conservation or something similar. Between you and me, it probably won't be that much. Or what do you think?

Here is the link: h ttps:// www.absatzwirtschaft.de/ikea-punch-der-am-schlechtesten-bezahlte-influencer-der-welt-279734/