Marketing

Lost in the Labyrinth - and Depot is looking for the way back.

Alexander Rauch Laura Schreiner

TO BE DISCUSSED

A stroll through downtown is sobering: “We’re closing!” and “Everything must go!”—that’s the cry everywhere. Then the store stands empty for a while, the facade gets plastered […]

What the Machine Doesn’t Get.

MASCHINENSICHT

What you deliberately withhold from the machine becomes the most expensive part of your brand. When the camera arrived, portrait painting should have died. It became expensive […]

Unsatisfactory, but stable? Not for much longer!

Alexander Rauch

TO BE DISCUSSED

Today we’re getting down to the nitty-gritty—our relationships. More specifically: the paradoxical phenomenon of being utterly unhappy in a relationship yet staying in it anyway. We’ve all […]

In Praise of Boredom.

Alexander Rauch

TO BE DISCUSSED

When mainstream brands want to go “premium,” there’s a good reason for it: profit margins. In saturated markets, it’s difficult to increase sales volume; due to persistent […]

The blue team needs to step it up.

Laura Schreiner

TO BE DISCUSSED

Nivea is one of the world’s best-known skin care brands. The blue tin symbolizes trust, reliability, and care for everyone. Now, of all brands, this core brand […]

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