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Marketing
Opinions
I’m getting really annoyed with the doomsday predictions about AI.
Kruegel
Gion-Men
I recently watched a few clips from Steven Bartlett’s conversation with David Friedberg about AI and jobs. The thing that got me wasn’t that I agreed with […]
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Shorts
This intelligence is just amazing!
Alexander
Rauch
TO BE DISCUSSED
After the “bromance” between “Elon” and Donald Trump hit a bit of a rough patch for a while, the two men are apparently back on the same […]
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Deutsch
Opinions
Brand as an MCP Server: How a Brand Answers When an Agent Asks.
Robert
Haase
MASCHINENSICHT
Four copies of a trademark. The industry has found an answer to producing with AI: every tool gets its own copy of the brand. Only, you cannot […]
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Opinions
A Day Without an Agency.
Erich
Posselt
Why the communications industry will not fail because of AI, but because it is asking the wrong question. On Tuesday 11 March 2031, Lena wakes up at […]
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Deutsch
Shorts
Does the math still add up?
Alexander
Rauch
TO BE DISCUSSED
Today we received two emails from Apple in California: We’re now being asked to get ready right away to pre-order the new iPhone 18 Pro! As always, […]
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The Business of Brand Management
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