Marketing

Are Supplements the New Snake Oil?

Alexander Rauch

TO BE DISCUSSED

One of the iconic characters of the American Western is, of course, the quack, the “snake oil salesman” —for example, Mr. Merriweather (that name!) in the magnificent […]

Death by Greedflation?

Alexander Rauch

TO BE DISCUSSED

For global luxury brands, things have actually always been great since the turn of the millennium: unless there was a financial crisis or COVID, demand and sales […]

A “new study”—so many questions.

Alexander Rauch

TO BE DISCUSSED

It took us a while, too, to recover from the German national team’s completely unexpected elimination from the World Cup—which is why our newsletter is a little […]

It's always trouble with the old folks!

Alexander Rauch

TO BE DISCUSSED

Time and again, we read that brands “underestimate” the 50-plus demographic: In terms of their purchasing power and willingness to spend, their readiness to use new media […]

AI does not uncover marketing problems. It uncovers management problems.

Gion-Men Krügel

For years, organisations have worried about whether artificial intelligence would replace jobs, disrupt industries or fundamentally change how businesses operate. In my view, that conversation is already […]

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