Marketing

Brand as an MCP Server: How a Brand Answers When an Agent Asks.

MASCHINENSICHT

Four copies of a trademark. The industry has found an answer to producing with AI: every tool gets its own copy of the brand. Only, you cannot […]

A Day Without an Agency.

Why the communications industry will not fail because of AI, but because it is asking the wrong question. On Tuesday 11 March 2031, Lena wakes up at […]

Does the math still add up?

Alexander Rauch

TO BE DISCUSSED

Today we received two emails from Apple in California: We’re now being asked to get ready right away to pre-order the new iPhone 18 Pro! As always, […]

Lost in the Labyrinth - and Depot is looking for the way back.

Alexander Rauch Laura Schreiner

TO BE DISCUSSED

A stroll through downtown is sobering: “We’re closing!” and “Everything must go!”—that’s the cry everywhere. Then the store stands empty for a while, the facade gets plastered […]

What the Machine Doesn’t Get.

MASCHINENSICHT

What you deliberately withhold from the machine becomes the most expensive part of your brand. When the camera arrived, portrait painting should have died. It became expensive […]

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