Library

Progress is a formality

Alexander Rauch

TO BE DISCUSSED

There is a lot of moaning about how we are delaying the "mobility turnaround". And the moral cudgel is always involved: Apparently, a large proportion of car […]

Trump™

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

Welcome to the age of political branding. Parties become platforms, candidates become brands, election campaigns turn into marketing campaigns: emotionalized, designed, media-ready. To succeed today, you don’t […]

How political should brands be?

TO BE DISCUSSED

Dear reader, We maintain that the central task of brands is a purely economic one - ensuring sales and earnings for the brand owner. Of course, this […]

City or brand?

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

City branding as a new form of urban governance. The city has never been merely a space of coexistence, but always also an object of observation, classification, […]

Is your brand global or local? Or can it be both?

Alexander Rauch

TO BE DISCUSSED

The attitude of customers towards global or regional brands is not only interesting in theory - it can determine the success of entire business areas, even companies. […]

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