Florestano Compagno is Executive Director, Brand Strategy & Performance at Landor (WPP), where he works on large-scale brand transformations across industries and markets. His work focuses on building and monetising brand as a strategic business asset.
Prior to Landor, he held roles at L’Oréal and Interbrand. He collaborates regularly with leading business schools across Southern Europe and writes on brand strategy and performance.
He is co-author of The Power of Connection (Bocconi University Press, 2025) and has been recognised in the Italian edition of Harvard Business Review and Fortune 40 Under 40.
