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Valentin Heisters
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Taco van der Luijt
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Günther Misof
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Franz-Peter Falke
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October 2025 (6)
September 2025 (9)
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May 2025 (13)
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September 2021 (1)
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January 2018 (1)
Authors
Prof. Gregor Ade
Amaury Barberot
Walter Brecht
Johannes Christensen
Franz-Peter Falke
Dr. Ulrike Grein
Dr. Eric Häusler
Prof. Dr. Jürgen Häusler
Valentin Heisters
Gernot Honsel
Prof. em. Dr. Klaus Klemp
Prof. em. Olaf Leu
Taco van der Luijt
Uli Mayer-Johanssen
Günther Misof
Andrea Mocellin
Erich Posselt
Alexander Rauch
Cecilie Schjerven
Laura Schreiner
Moritz Schwack
Julia Thull
Peter Vetter
Prof. Kurt Weidemann
Franz-Peter Falke is Managing Partner of FALKE KGaA.
Interviews
Brand manifesto
Franz-Peter
Falke
Günther
Misof
Cecilie
Schjerven
Brands as a process Brands cannot simply be "made". They are initially an idea in the mind of the entrepreneur. This idea must be translated into first-class […]
Read more
English
Deutsch
Franz-Peter
Falke
Günther
Misof
Cecilie
Schjerven
Brand manifesto
II
2023
Interviews
Brand manifesto
Franz-Peter
Falke
Günther
Misof
Cecilie
Schjerven
Brands as a process Brands cannot simply be "made". They are initially an idea in the mind of the entrepreneur. This idea must be translated into first-class […]
Read more
English
Deutsch
The Business of Brand Management
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