In 1990, Uli Mayer-Johanssen founded the internationally renowned corporate identity agency MetaDesign together with two partners. In the 25 years in which she was largely responsible for the agency's content, it developed into Germany's leading brand agency. At the beginning of 2015, she founded UMJ GmbH, a company that focuses on identity-based corporate and brand management based on the philosophy of wholeness. Her work focuses on value-oriented leadership, positioning, vision and change processes. In 2016, she founded the Designing Future initiative, which aims to take a holistic view of problems and solutions, thus enabling synergetic cooperation.
In addition to many lecturing and teaching activities, she taught as a guest professor at the UdK on the subject of strategic brand management. She has been a member of the UKD Supervisory Board since 2014 and a member of the Executive Committee of the Club of Rome Germany since 2018.
