Brand Management

Identity, brand, future (II)

PERSPECTIVES

A discussion with AI as an experiment. The discussion with the Chinese AI chatbot DeepSeek is the second part of an exploration of questions of identity, brands […]

The magentamorphosis

Prof. Dr. Jürgen Häusler

Who on earth turned magenta into a brand color? And how? And why? A contemporary witness and observing participant (from 1991 to 2015) looks back (for a […]

Tech or touch? Touch and tech!

Walter Brecht Julia Thull

TO BE DISCUSSED

The new Thermomix is on the market and is selling like hotcakes again: over 300,000 pre-orders for the new model, record sales of EUR 1.7 billion at […]

Frankfurt D.C.

Prof. em. Dr. Klaus Klemp

The station district had already had its fair share of the 2024 European Football Championships: "NO GO ZONE". England fans in 'Zombieland' Frankfurt have to run the […]

Human brand

Günther Misof Moritz Schwack

Interview by Günther Misof with Moritz Schwack, Managing Partner of SWING Collections GmbH in Schermbeck. Moritz, we got to know each other some time ago. I was […]

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