city brand

Administered, not designed: criticism of the redesign of the State of Hessen's branding

At first glance, the new visual identity of the State of Hessen appears to be the visual embodiment of the old adage, 'Everyone has the image they […]

Communication as a service using the example of a city

PERSPECTIVES

When we talk about public design, communication, or branding, we must first make a clear distinction between public institutions and commercial enterprises. A public institution […]

Are city brands valuable? From Claims to Calculations

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

In June 2024, Dortmund’s city council adopted a new brand narrative. By May 2025, the corresponding design was introduced. Under the guiding claim “The Only One of […]

Urban Villages™. On the Commodification of Heterogeneity in the Branded Cityscape

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

Urban branding is based on a fundamental paradox: it seeks uniqueness—yet increasingly draws on what has traditionally resisted representation. It is the unruly, unofficial, socially unregulated spaces […]

Frankfurt D.C.

Prof. em. Dr. Klaus Klemp

The station district had already had its fair share of the 2024 European Football Championships: "NO GO ZONE". England fans in 'Zombieland' Frankfurt have to run the […]

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