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Beiträge mit dem Schlagwort "city brand"
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city brand
Editorials
Frankfurt D.C.
Prof. em. Dr. Klaus
Klemp
The station district had already had its fair share of the 2024 European Football Championships: "NO GO ZONE". England fans in 'Zombieland' Frankfurt have to run the […]
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Editorials
City or brand?
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
City branding as a new form of urban governance. The city has never been merely a space of coexistence, but always also an object of observation, classification, […]
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Deutsch
Editorials
Dortmund: On the way to becoming Germany's strongest city brand
Johannes
Christensen
Dortmund - a city with history, character and a future. But how can all these facets be united in a clear message? A comprehensive branding process was […]
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