Library

A MODEST PROPOSAL

Urban branding is based on a fundamental paradox: it seeks uniqueness—yet increasingly draws on what has traditionally resisted representation. It is the unruly, unofficial, socially unregulated spaces […]

English

Deutsch

Dr. Eric HäuslerProf. Dr. Jürgen Häusler Urban Villages™. On the Commodification of Heterogeneity in the Branded Cityscape VII
2025

Shorts

Ford finally American, or: When in a hole, stop digging!

Alexander Rauch

TO BE DISCUSSED

Good news for the weekend: The two Cologne power brands "FC" and Ford are extending their sponsorship, pardon, their partnership, until 2029. At Ford, they talk about […]

English

Deutsch

Alexander Rauch Ford finally American, or: When in a hole, stop digging! VII
2025

Shorts

Gloss without content

Julia Thull

TO BE DISCUSSED

Another debate about Cannes? Yes, unfortunately. Because what was once considered a stage for creative excellence looks more like an award-winning sham giant than ever in 2025. […]

English

Deutsch

Julia Thull Gloss without content VII
2025

Editorials

New York™. A city as a brand cosmos?

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

The outcome of the Democratic primary election in New York City was a thunderclap: "The Mamdani earthquake" (The New York Times). The presumed frontrunner – equipped with […]

English

Deutsch

Dr. Eric HäuslerProf. Dr. Jürgen Häusler New York™. A city as a brand cosmos? VI
2025

Editorials

Identity, brand, future (II)

Peter Vetter

PERSPECTIVES

A discussion with AI as an experiment. The discussion with the Chinese AI chatbot DeepSeek is the second part of an exploration of questions of identity, brands […]

English

Deutsch

Peter Vetter Identity, brand, future (II) VI
2025

Zurück 1 … 26 … 39 Weiter

Editorials

Urban Villages™. On the Commodification of Heterogeneity in the Branded Cityscape

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

Urban branding is based on a fundamental paradox: it seeks uniqueness—yet increasingly draws on what has traditionally resisted representation. It is the unruly, unofficial, socially unregulated spaces […]

Ford finally American, or: When in a hole, stop digging!

Alexander Rauch

TO BE DISCUSSED

Good news for the weekend: The two Cologne power brands "FC" and Ford are extending their sponsorship, pardon, their partnership, until 2029. At Ford, they talk about […]

Gloss without content

Julia Thull

TO BE DISCUSSED

Another debate about Cannes? Yes, unfortunately. Because what was once considered a stage for creative excellence looks more like an award-winning sham giant than ever in 2025. […]

New York™. A city as a brand cosmos?

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

The outcome of the Democratic primary election in New York City was a thunderclap: "The Mamdani earthquake" (The New York Times). The presumed frontrunner – equipped with […]

Identity, brand, future (II)

Peter Vetter

PERSPECTIVES

A discussion with AI as an experiment. The discussion with the Chinese AI chatbot DeepSeek is the second part of an exploration of questions of identity, brands […]

English

Deutsch

Zurück 1 … 23 24 25 26 27 28 29 … 39 Weiter

Library

Urban Villages™. On the Commodification of Heterogeneity in the Branded Cityscape

Ford finally American, or: When in a hole, stop digging!

Gloss without content

New York™. A city as a brand cosmos?

Identity, brand, future (II)

Urban Villages™. On the Commodification of Heterogeneity in the Branded Cityscape

Ford finally American, or: When in a hole, stop digging!

Gloss without content

New York™. A city as a brand cosmos?

Identity, brand, future (II)

The Business of Brand Management