The Business of Brand Management | Page 10

SHORTS

Editorials

Why Your Brand is Stimulating Innovation.

Cecilie Schjerven

“Disruptive innovation” and “brand-driven-innovation” are buzz-words spreading into every corner of business today. In order to stay ahead and adapting to rapid changes in the market, successful […]

Opinions

More is more than more.

Jürgen Siebert titled his last column for PAGE on 08.03.23 "More is more". He is referring to the new BURBERRY branding and the "faceless redesign" of BALENCIAGA, […]

Opinions

The brand starts on the inside.

Strong brands need an organization that is as solid as it is flexible. All good brand management begins internally - in the organization of the company concerned. […]