"Quiet Luxury" from the Valais.
A winery on the way to becoming a top brand.
Top wines with untapped brand potential
The traditional family business Kellerei Leukersonne was already well known to many wine lovers. However, the change of name to Weingut Seewer was accompanied by more than just a new name: the winery produces top wines from Valais, which regularly receive the highest awards - including "Winery of the Year 2023/2024". With this consistent commitment to quality, the Seewer family is aiming for a clear strategic positioning - as the first choice for top Swiss wines.
Strategy for a coveted brand
An ambitious objective was at the heart of the transformation: the Seewer winery was to establish itself as a leading Swiss winery with a strong, independent brand identity - precise in terms of content, visually groundbreaking and consistent in the long term. Markenfels developed a clear brand strategy, a concise positioning and a consistent brand experience across all touchpoints. The guiding principles: modularity, flexibility and a design system that can also be used powerfully with the resources of a family business.
"Quiet Luxury" becomes visible
The brand world of Weingut Seewer was designed under the aesthetic leitmotif "Quiet Luxury". At the heart of the design is a passion for wine - brought to life through visual content, brand messages and a consistent reduction to the essentials. The result is a coherent appearance that doesn't have to be loud to have a lasting effect.
Clear, calm layouts and high-quality close-ups get to the heart of the quality claim visually. A sophisticated, dark color scheme and generous image compositions create a restrained but effective elegance. The new typography is powerful and modern, complemented by precise UX elements that give the brand digital clarity. The appearance is complemented by mini-animations and short slow-mo videos that underline the premium claim.
Brand works - even on a small scale
The collaboration with the Seewer winery impressively demonstrates that branding is not a question of company size, but of attitude. Especially for smaller, owner-managed businesses such as a winery, a strong brand can make all the difference - in terms of market presence, customer loyalty and internal alignment.
Even if the investment in professional branding may seem high at first glance, the long-term benefits are enormous. After all, those who maintain their brand in a targeted manner and communicate it consistently across all channels create trust, differentiation and recognizability.
The brand is thus becoming a strategic success factor - today more than ever.
