USA, the Danes, and Easter.

Dear readers,

The wise Warren Buffet famously said that it takes twenty years to build a good reputation and only five minutes to ruin it. Well, Donald Trump has taken a little longer, a few months, but he is well on his way: if we look at the USA - for the sake of simplicity - as a brand, then the image of this global brand has suffered quite a bit recently. And in doing so, we are deliberately leaving out the platitudinous but widespread anti-Americanism, which has been around since 1776, and its grandiose masterminds such as Ayatollah Khomeini, Fidel Castro or Kim Il-sung. No, we look, for example, at the international bookings in US vacation destinations - minus 20% - or at a YouGov study according to which only 20% of Danes think positively of America (what kind of problem do these Danes actually have?). The only question is: Has America's reputation in the rest of the world really been ruined forever - damage beyond repair, as they say in aviation? A look at history shows: The US image over the years is definitely a cyclical thing. So it can also go up again - because fortunately countries are not just brands after all. In any case, we are confident of America's "resurrection", and not just this weekend.

And with this in mind, we wish you all much joy and, above all, confidence at Easter!

Click here for the article:
https://www.fastcompany.com/91299801/america-the-brand-is-becoming-toxic