Brand Identity

Another problem solved - one that didn't even exist!

Alexander Rauch

TO BE DISCUSSED

One of the few things we can still agree on in Germany is that the railway system must change—or rather, transform—from the ground up. For such a […]

THE ART AND FUNCTION OF THE FUGUE IN CORPORATE DESIGN.

Prof. em. Olaf Leu

A STUDY The spring of 2026 will long remain in the memories of Frankfurt’s residents. No fewer than two major design-related events caused an increasing stir. First, […]

Brand Switzerland. When Brands Are More Successful Than Reality.

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

The world of brands has many rituals. One of the most persistent is this: successful brands must be grounded in reality. Brands, we are told, must not […]

The Gap That Doesn't Respond.

Maschinensicht

Why the unsaid works on people and disappears for machines. Erich Posselt recently published a piece here that I believe is right. His text distinguishes clarity from […]

A cookie for the cooler bag.

Laura Schreiner

TO BE DISCUSSED

Today is another one of those days when the question of what to snack on practically answers itself: something cold, please. Ice cream, watermelon, and a drink […]

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