The Business of Brand Management | Page 13

SHORTS

Editorials

"Go out and play soccer!"

We are not interested in praising the well-known Schneider winery and its brand. Rather, we want to make it clear that a CEO with courage, a sense […]

Editorials

Why Your Brand is Stimulating Innovation.

Cecilie Schjerven

“Disruptive innovation” and “brand-driven-innovation” are buzz-words spreading into every corner of business today. In order to stay ahead and adapting to rapid changes in the market, successful […]

Opinions

The brand starts on the inside.

Strong brands need an organization that is as solid as it is flexible. All good brand management begins internally - in the organization of the company concerned. […]