Brand development

A world without brands

What remains when brands one day disappear?A reflection on meaning, soul and responsibility in a perfectly smooth world … more. For more than twenty-five years, I’ve been […]

Three seconds to hell.

Alexander Rauch

TO BE DISCUSSED

According to WirtschaftsWoche, the future mayor of New York (a large city in the USA and almost as important as Cologne) owes his success above all to […]

Good designers are dangerous*

Prof. em. Olaf Leu Bodo Rieger

Comment by the Editor-in-Chief | Johannes Frederik Christensen The Business of Brand Management sheds light on brand management in the context of the present and history. This […]

Marathon, not a sprint.

Alexander Rauch

TO BE DISCUSSED

At Puma, still the global number three in the sporting goods market, things have not been going well for some time; but the current quarterly figures are […]

Brand resilience in the digital space

Thorsten Greiten

What does the brand management of the future need to consider? If you want to look into the future, you should take a brief look back at […]

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