Brand development

I’m getting really annoyed with the doomsday predictions about AI.

Gion-Men Kruegel

I recently watched a few clips from Steven Bartlett’s conversation with David Friedberg about AI and jobs. The thing that got me wasn’t that I agreed with […]

This intelligence is just amazing!

Alexander Rauch

TO BE DISCUSSED

After the “bromance” between “Elon” and Donald Trump hit a bit of a rough patch for a while, the two men are apparently back on the same […]

UniCredit, Commerzbank, and the Ponto Eye.

Alexander Rauch

TO BE DISCUSSED

The battle over UniCredit’s takeover of Commerzbank has now been going on for two years, and it can’t be said that the whole affair has been handled […]

Brand as an MCP Server: How a Brand Answers When an Agent Asks.

MASCHINENSICHT

Four copies of a trademark. The industry has found an answer to producing with AI: every tool gets its own copy of the brand. Only, you cannot […]

A Day Without an Agency.

Why the communications industry will not fail because of AI, but because it is asking the wrong question. On Tuesday 11 March 2031, Lena wakes up at […]

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