Brand development

What should I wear? Your dress code for the World Cup.

Alexander Rauch

TO BE DISCUSSED

We’ll keep it short for you today—we know you need to pop into the supermarket to grab some beer and chips. Because today marks the start of […]

The immoderate brand

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

Rainer Paris recently published an essay on Soziopolis (www.soziopolis.de) that, at first glance, seems to have little to do with brands. Mediocrity and the Pitfalls of Perfection. […]

AI does not uncover marketing problems. It uncovers management problems.

Gion-Men Krügel

For years, organisations have worried about whether artificial intelligence would replace jobs, disrupt industries or fundamentally change how businesses operate. In my view, that conversation is already […]

Ferrari. We need to talk.

Alexander Rauch

TO BE DISCUSSED

Yes, we can't help it either: today it simply has to be about the new Ferrari Luce. But as they say: first weigh, then dare. So, instead […]

A CITY LIKE NO OTHER.

Jennifer Rickers Johannes Christensen

An interview with Jennifer Rickers about city brands, leadership and building a new identity for Dortmund. When Jennifer Rickers took over her role in Dortmund, many things […]

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