Brand development

Are you serious?

Prof. Dr. Jürgen Häusler

SATIRICAL COLUMN

A commentary on the article “Brands Must Always Stay in Control” by Lisa Krick of MetaDesign, published in PAGE on October 19, 2026. https://page-online.de/branche-karriere/marken-muessen-immer-die-kontrolle-behalten/ This is probably […]

Oops … they've done it again!

Alexander Rauch

TO BE DISCUSSED

It was December 2025 when the Strenesse brand finally traded Milan Fashion Week for the clearance bin at Lidl in Oer-Erkenschwick. Criticism from brand experts was not […]

I’m getting really annoyed with the doomsday predictions about AI.

Gion-Men Kruegel

I recently watched a few clips from Steven Bartlett’s conversation with David Friedberg about AI and jobs. The thing that got me wasn’t that I agreed with […]

This intelligence is just amazing!

Alexander Rauch

TO BE DISCUSSED

After the “bromance” between “Elon” and Donald Trump hit a bit of a rough patch for a while, the two men are apparently back on the same […]

UniCredit, Commerzbank, and the Ponto Eye.

Alexander Rauch

TO BE DISCUSSED

The battle over UniCredit’s takeover of Commerzbank has now been going on for two years, and it can’t be said that the whole affair has been handled […]

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