Brand development

AI requires a new way of thinking - for business and society

We are discussing the impact of AI on branding, marketing and corporate communications with great passion. This is important and right. However, perhaps we should take a step back […]

Price elasticity to go

Alexander Rauch

TO BE DISCUSSED

Many marketing managers first learned from the deserving Herrmann Simon what every economist has always known: it is very worthwhile to understand the price elasticity of demand. […]

Could have, would have, supply chain.

Laura Schreiner

TO BE DISCUSSED

Silver has long been regarded as the democratic precious metal: valuable enough for special occasions, but affordable enough for everyday wear. And above all: predictable. This is […]

130 years in the rapport

Alexander Rauch

TO BE DISSCUSSED

Like us, you probably still have it somewhere in your cellar: the wardrobe trunk that your great-grandparents used to board the Orient Express and various passenger liners […]

More than this

Alexander Rauch

TO BE DISCUSSED

The start of a new year is sometimes associated with the hope that some things might actually improve. For example, there were moderate signs that "virtue signaling", […]

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